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The Battle for the Customer Experience,17% of brands have audio guidelines, versus 86%with visual ones.,•	Lacking a dedicated leader or ‘customer champion’.•	Focusing CX activity on short-term goals like optimizing clicks•	Sending inconsistent messages at touchpoints,•	Becoming creepy•	Alarming consumers over privacy concerns•	Falling prey to ‘brand bypass’,The Drive for Digital Transparency,Marketing Challenges,Current Best Practices,Challenge,• Take proactive steps to minimize risk and maximize ROI.•	Prioritize ad visibility over duration•	Determine your brand’s risk tolerance ,51% of brands believe a crisis of trust is brewingbetween brands and media agencies., 1,53% of brands will prioritize CX as their digital transformation strategy., www.fotor.com , 2, 3,Potential Pitfalls,• Look at CX as a whole-not single touchpoints•	Use data intelligently to create a single view of the customer•	Structure teams around customer journeys,• Review likely voice interactions•	Think about time of day•	Look for new brand ‘moments’,•	Assuming you can solve the issue through technology•	Trying to do it alone•	Continuing to rely on billions of impressions at unsustainably low prices,Top 3,Voice as Branding’s New Frontier

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